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Today a lot of people confuse SEO and SEM, but it should be mentioned that they do have their differences as well As we know SEO is considered to be the search engine optimization whereas SEM is search engine marketing. The main focus of the SEM is to get traffic as well as visibility right […]

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Today a lot of people confuse SEO and SEM, but it should be mentioned that they do have their differences as well

As we know SEO is considered to be the search engine optimization whereas SEM is search engine marketing. The main focus of the SEM is to get traffic as well as visibility right from the organic as well as the paid searches whereas the search engine optimization or the same SEO is responsible on focusing on the optimization of the website to get more traffic only from organic searches.

More About the SEO and SEM

Going through the details regarding SEO and SEM we can clearly say that the results of the Google search are simply divided into two main groups such as the paid search results as well as the organic search results.

The main goal of the SEO or the same search engine is simply to be able to rank the website you hold in the organic search results and it permits you to get the website right in the paid area of the same search result by the process of pay per click or popularly known as PPC.

Keep in mind that SEO is simply where you focus and put 100% attention on the ranking of the organic results mainly.

On the other hand, SEM is simply when you just tap in the SEO as well as the PPC to be able to get traffic from nothing but the search engines. In broader way we can say that SEO and PPC are included in the SEM and it also falls right under the category of the umbrella of the SEM.

More About the Features of the SEO and SEM

It has been stated that SEO is simply the practice of simply optimizing the websites to rank in the organic as well as a non-paid pages of the search engine result.

It should be mentioned that Google uses more than 200 ranking signals in the algorithms. SEO has the potential of dividing it into four main subcategories such as on-page SEO, off page SEO, the technical SEO and last but not least the User Interaction Signals.

Let us dig more in the subcategories of it.

On-Page SEO

On-page SEO is all about where the user optimizes the website right around the keywords that the target customer simply searches in Google, Bing along with other search engines that are available. 

Such example can be one on-page SEO which is considered to be the best practice in order to include the main keywords in the title tag, meta description and last but not least the URL of the web page.

Off-page SEO

It is all about getting trust as well as authorities signals from nothing but the websites available.  It simply involves in the process of building a very high quality backlink to the website. 

Google on the other hand may use other off-page signals in order to size up the authority of the site such as E-A-T on sharing of the social media.

The Technical SEO

It is all about making sure whether Google and other search engines are capable of crawling as well as indexing all the pages on the website available.  The technical SEO simply include things such as making sure that the web page then loads quickly, and last but not least to make sure that the architecture of the site is set up in a correct manner.

Some User Interaction Signals

It is considered the way that the user simply interacts with the site and helps Google in order to figure out whether the page is a good match for the search by an individual or not. 

Such example is when the page has a very high bounce rate, it shows a sign that the page is not giving someone the right answer the person is looking for.

If Google, simply considers the page you are holding a bad fit for the keyword then it can drop your ranking down automatically.  On the other hand, it has the ability to completely set off the first initial pages all together.

Overview of SEM

Keep in mind that SEM is considered to be the high level term which includes SEO.  It should be mentioned that in addition to SEO, SEM also has the potential of including PPC and here the field of PPC is considered to be the one that has its own list of features available as well as the best practices for the users.

Biding

It is all about whether you use Google ads or even the Bing ads, along with the paid ads in search it is considered to be building. With PPC you are capable of bidding on specific keywords, and anytime anyone searches a particular keyword your ad will show up.

The rankings that belong to the ad are normally proportional to how much an individual is bidding. So in this case we can say that if you are a high bidder, then you will be able to appear at the top of other ads.

Quality Score

It is all about the super important Google ads and it’s metric. It is considered to be the Google’s way o figuring out whether the ad is a good match for the individual who is searching for it.

Google simply calculates the quality score which is based on a combination of click through rate. Google does this on the landing page of your website and accounts the overall quality score for your page. In case your ad has a very high quality score, then you will be able to get a discount on each click.

A lot of people are attracted to SEO because they consider SEO to be a free website traffic. Up till here is true. We simply do not pay when someone clicks on our website in the organic search result. But it should not be mistaken. SEO is not free at all. 

On a final note it should be mentioned that managing a Google ads account is not an easy task and should not be taken as a joke. 

You simply require to take into keyword targeting as well as ads, quality score, ROI, and last but not least conversion rates.

Which one do you prefer SEO or SEM?