Our Story
Our story began in Armenia in 2008 under the name Merchant, publishing a specialist technology magazine and creating advertising for exhibitions. Each project brought new experience and the confidence to explore further. Within four years, Merchant had grown into an international advertising and branding agency. That same curiosity, creative ambition and willingness to take bold steps continue to shape our work today.
Before establishing our practice in Iran, we had the opportunity to work with the local representatives of international brands in Armenia, including Coca-Cola, Nissan, Renault, Philip Morris, Zara and Mango. These collaborations gave us a firsthand understanding of how established brands work: the standards they uphold, the systems behind their identities and the care that goes into maintaining consistency across markets. We brought those lessons with us to Iran, where they helped shape our approach to a new chapter of our work.
From Armenia to Iran
Moving from Armenia to Iran opened a new chapter in our work, bringing together international experience and a deeper understanding of Iranian culture, market dynamics and the potential of local businesses.
Gonbad Firouzeh Takes Shape
In 2015, we established our practice in Iran with a focus on logo and packaging design, bringing international experience to a new market. From the outset, we approached each project with a purpose beyond visual appeal: to give businesses a distinctive identity, thoughtfully crafted and built to last.
Isfahan gave us more than a home for our practice. Its rich traditions of art, culture and craftsmanship offered a fresh perspective and the setting in which Gonbad Firouzeh took shape. Drawing on our international experience and the city’s creative spirit, we developed a practice that brings strategy, creativity and communication together—helping brands express what makes them distinctive through thoughtful branding and advertising.
In 2022, we launched Sevin, opening a new chapter focused on brand consulting and brand building. Drawing on years of experience in design and branding, Sevin broadened our scope to address the business challenges, strategic decisions and opportunities that shape a brand’s future. What began with design and deepened through branding has evolved at Sevin into a more comprehensive approach—connecting strategy and creativity to help businesses find their way forward.
As clients placed greater trust in Gonbad Firouzeh and new partnerships took shape, our practice grew. Working across a wider range of projects deepened our understanding of what brands need and opened opportunities to serve larger markets. Opening our Tehran branch was a natural next step, bringing us closer to new collaborators and enabling us to serve clients on a broader scale. It carries forward the approach that has guided us from the beginning: bringing strategic thinking, specialist knowledge and creativity together to create lasting value for brands.
Our next chapter builds on our foundations in design and branding, extending into marketing and sales. We aim to offer businesses a more connected path—from defining their identity and strategy to reaching customers and turning opportunities into growth.
We are preparing to bring our design and creative services to new international markets. Drawing on our experience, specialist knowledge and the strengths of our team, we look forward to building partnerships across borders and bringing thoughtful, distinctive creative work to businesses wherever they operate.
Experience Beyond Borders
Our work has taken us across cities, countries and markets. Collaborating with businesses in different cultural settings has broadened our understanding of how brands connect with people—and how design can stay true to a brand while speaking to the market it serves.
